If you’re planning on selling a home soon, you might want to consider hiring a professional photographer or improving your photography skills. Doing so could be worth over $10,000.
Brokerage firm Redfin Corp looked at listings to compare those with professional photos versus amateur ones. It found that for homes listed between $200,000 and $1 million, photos taken with a DSLR sold for $3,400 to $11,200 more relative to their list prices. They were also more likely to sell within six months and up to 3 weeks faster than the listings with amateur photos.
Although the analysis was done in 2013, it repeats a previous study the company had done in 2010 with similar results. It’s interesting to know just how much of a difference this one thing can make. Santa Fe real estate photographer Kim Richardson says her professional photography services are known to increase interest in a listing. “A professional photo dramatically increases the likelihood that a potential buyer will click through to view your listing”. Ultimately, the more people interested in your house, the better your chance of receiving an attractive offer. A photo really can be worth a thousand dollars.