Artist’s Guide to Starting a Profitable Side Gig

By Brittany Fisher

Finding a side gig that checks every box on your list can be challenging. Many people need something flexible that offers more than just seasonal hours, and of course, it has to be profitable enough to be worth your time. However, artists are among some of the most fortunate when it comes to finding a great side gig because creativity can lead to some amazing opportunities. It helps to have local resources at hand, so check out Santa Fe Art Studio to connect with other artists and to get access to a directory for artist services. Here are some things you need to know when it comes to finding and starting a side gig.

Set realistic goals

 Finding the right gig for you will involve several factors. First, you need to consider how much time you’ll realistically be able to commit to it while still being able to work on your art and take care of other responsibilities. You should also think about the intersection of your creativity and the new gig; if the job requires you to be creative, will you still enjoy that activity down the road? It can be difficult to be creative on demand. Thinking about these details first will help you figure out the right path for your needs. Of course, you should consider the advantages of working a side gig as well and weigh those when making a decision. These include the ability to work for yourself, working from home on your own schedule, and growing your clientele or audience as an artist. 

Consider your options

 When it comes to figuring out how you want to make extra money, it’s important to think about which resources you already have to get started. For instance, if you want to create monetized art tutorials on YouTube, you’ll need reliable internet access and a camera setup with a good mic, as well as a good plan for editing and marketing your channel. If you want to create and sell print-on-demand graphic designs for clothing, you’ll need digital tools and software. Many artists are drawn to online gigs because they’re an easy way to reach a wide audience, especially with so many social media options these days. Whichever path you choose, it’s a good idea to have a website of your own that will help you spread the word about your services and sell your goods.

Know where to look

Once you have an idea of what you want to do, there are several places you can look for side gig opportunities, including online job boards for freelancers, YouTube, and social media platforms. If you’re interested in pursuits like photography, event planning, or tablescaping, look for local conventions where you can set up a booth and engage customers. Bridal shows are excellent events for creative entrepreneurs; just make sure you have a plan for standing out among a competitive crowd and promoting yourself. Offer something fun to draw in your customers, such as a game that allows them the chance to win a discount or prize.

Create a platform for your success

When you start putting a lot of hours into your side gig, it’s only natural to start thinking about the potential for your own business. If it’s something you truly believe in and you’re ready to create something of your own, Zenbusiness.com suggests thinking about how you can make sure it’s sustainable. Create a detailed business plan and some goals for the next year, and consider what your model will be. How will you ensure that your customers and future employees are treated with respect? How will you prevent creating promises that you can’t deliver on? These are valuable parts of running a business that will help you build a stellar reputation.

Getting started with a side gig comes with a lot to think about whether you plan to start your own business or just make it a temporary thing. Take advantage of local resources and look online for tips from those who have experience with turning creativity into a new opportunity.

Interested in becoming part of your local art collective? Contact Santa Fe Art Studio to get started.

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